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Case Studies

These three case studies reflect my latest work and demonstrate how I design for growth in complex, regulated environments. I focus on clarity, experimentation, and scalable systems that improve activation, conversion, and long-term value.

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01

Designing at Speed: An AI-Augmented Growth Workflow

I developed an AI-augmented workflow that accelerates execution without compromising thoughtful decision-making. It shortens the distance between insight and action, enabling faster experimentation and greater clarity across complex product constraints.

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02

Improving Conversion in a Regulated Telehealth Funnel

I partnered with a multi-state telehealth platform in a regulated healthcare space to improve friction across eligibility, payment, and trust. I led growth-focused design improvements across the marketing and intake funnel.

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03

Designing Across Multi-Market Regulatory Constraints

I led experience design for a telehealth platform operating in the US, UK, and Germany, balancing consistency with unique regulatory and cultural requirements.

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