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CRE Marketplace
Role: Design Lead
🎯 Objective
I joined CrowdStreet as a founding designer, aiming to enhance the overall user experience, streamline complex work flows, and help both investors and sponsors achieve their goals easier.
🛠️ Approach
With an agile team and iterative approach, we gathered insights through extensive user interviews and testing. We did our best at simplifying complex datapoints, identifying potential roadblocks, and fostered collaboration to achieve user centered results.
🏁 Milestones
Significant milestones included implementing breakpoints for seamless device experiences, improving the onboarding processes, and standardizing the design language.
📊 Impact
Success was measured through metrics like sign-ups, conversions, engagement time, successful investments, and valuable customer feedback.
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